How to Use AI in Marketing (Without Losing Your Soul) The Human Advantage
Every day when you look at your phone, open your email and even look at a text… There is another “marketing expert” claiming that Artificial Intelligence can completely automate your business, replace your staff, and print money on autopilot.
They are wrong.
If you’ve been down that time sucking path to nowhere, you know… And, if not, just pay attention and look around.
Today, you’ll see the worldwide web (aka the internet), is flooded with robotic, AI-generated content that all sounds the same. It’s bland, has no personality, no real feelings, and absolutely zero empathy.
AI Bots can’t buy things, at least they’re not supposed to, but that’s another story. Humans buy things, and most real people can smell fake, automated pitches from a mile away. It’s pretty convincing though, and even savvy salespeople are being misled.
The Truth About AI and Marketing
The truth is, AI isn’t going to replace your marketing… But marketers who can use AI effectively could replace those who don’t, at least online. You see AI lives online, and every legitimate business website is being threatened to comply with the beast, or else.
That’s the point. We live in a real world. Real life is not lived online, in an app, or even on your phone.
The Secret to Marketing
The secret to marketing today isn’t to let a machine do all of the selling for you. The secret is to use AI to handle some of the heavy lifting, the technical logic, and the structural setup. But, even that is up for debate, as new agents are born daily… hourly… every minute.
So you have a choice:
1. Spend more time doing what actually closes deals: building real authority and asking the real questions.
2. Spend more time chasing the robots and learning AI, only to find out that what you learned has changed.
How To Leverage AI
Here is how a real business can leverage modern tools today without turning into a soulless robot.
1. Speed Up Your Content Foundation
Staring at a blank page is the hardest part of writing any ad, blog, or letter.
You shouldn’t let AI write your final copy, because it lacks the human touch needed to build deep trust. However, you can use it as a high-speed researcher and copyrighting assistant. Use it to outline ideas, analyze content and headline news… just beware and verify the references.
You can use AI to research what is working in your marketplace right now. For instance, if you want to know how to create a funnel, or learn the logic behind your competition’s funnels, you can ask one of the many AI chat bots.
Depending on which one you choose, the prompt becomes the key. You can choose what level of supercharged, machine intelligence to use. And, you can explore specialized platforms like Groove.ai. This comprehensive platform is built specifically to help business owners bridge the gap between technical execution and marketing strategy.
2. Streamline the Backend – Personalize the Frontend
True selling happens when you understand a prospect’s particular situation. AI and modern software (SAAS) excel at managing the operational grid, but you can still get bogged down in the technical side if you’re not careful.
For instance, you may want to streamline your data entry, but find out the AI is thinking much faster than you can, and you wind up wrestling with spreadsheets. Then you find out that the software had an update, but the bot sent your down the old path which no longer works.
If client acquistion, tracking and automation are your marketing goals, then many robust platforms offer content management systems (CMS) that can perform multiple tasks. You can even replace several apps with one platform like GoHighLevel (GHL). This professional marketing software does just about everything, and can act as your online command center. Just understand there is a learning curve, and most small businesses usually end up hiring a marketing company just to run the software. Which can create an endless loop of artificial intelligence spam bots that turn your email and phone into a nightmare.
Just understand, you can use a centralized CRM to organize your phone lists, manage your schedule, track your pipeline and automate sales. By letting software handle the logistics, you can technically free up your time to do what matters most… Speaking with qualified prospects.
3. Maintaining Your Authority
In an online world overflowing with automated noise, traditional business values are your greatest competitive advantage. When everyone else is hitting “send” on a thousand automated email pitches, the professional who takes the time to craft an intentional message, send a real letter, follow up personally and ask for a referral or a testimonial, is usually the one who will win.
Times Are Changing
Times have changed, and if you operate entirely online, then you can scale your reach.
You can use the right tools to buy back some of your time, just beware. Protect your time, and focus on what really works.
The Ai Myth
In my experience (40+ years in direct marketing), I now receive more incoming calls from marketers, than from real prospects. Did I mention the spam? If you’re a business owner, and you are using Ai, you will be on marketing lists. They will wear you out, if you let them.
Don’t fall for the shiny object. Let the automation tools do their work, but don’t count on them to run your business.
Old School Works
Picking up the phone, and calling people still works. Knocking on doors, and having face to face human conversations, still works.
Lead generation starts at home. However, the fear of making calls and being told no, is real. You can generate leads by doing what has always worked, or you can use tools to help you overcome call reluctance.
AI Marketing Tools
If you’re looking for AI marketing tools to simplify your efforts in business, there are plenty.
Here’s our list of AI marketing tools and offers:
Real Conversations
Want to have a real conversation and get coaching for your business? If you’re looking for real, business advice, then hire a coach. Learn from someone who has done what you want to do.
If your bottom line is to increase your sales, then maybe we can help, let us know.
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