Marketing has always been about driving sales, but savvy marketers have realized that cashflow is king.
Selling in the 21st century means using processes and people to share your message. Like setting up automated marketing campaigns, and membership sites that create passive income.
Social Media Marketing
In today’s busy social media world, marketing has with influencers has become prevelant. Most of these influencers are pretty smart with their money.
For example, take Travis Scott who has sold sneakers “yeezys” for thousands of dollars. Now, who in their right mind would buy a pair of tennis shoes for that amount of money? Well… lots of people.
Compared to Old School…
For comparison, take a look at these classic shoe styles.
Converse’s Chuck Taylor was hands down the bestselling shoe of all time with over a BILLION pairs sold, and still going strong. Now made for unisex and style.
The Air Jordan was easily the most marketed or branded shoe of all time.
Digital Marketing
Then you have digital marketers like Mike Dillard who invite people on to thier podcast to talk about their latest efforts and books. Often these titles are very catchy, and the books fly off the shelves.
For example I just ordered and received “The Lifestyle Investor” off Amazon after hearing the author on his podcast.
Even old hats. like Robert Kiyosaki. are parterning with younger marketers and repackaging their cash-flow secrets for the new digital age.
Self Education
Gone are the days of having to get a college degree or hiring expensive ad agencies. People are discovering their talents and launching businesses on their own with very little capital.
Podcasting
And, with podcasts and video sharing, you no longer have to go to school to learn how to market your products and services.
Here’s a free offer to get your YouTube channel going strong and getting noticed.
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