Marketing is a process. It involves development, sales, advertising and more. It is everything that is involved from creating your product or service, to delivering it to your customer, client or end user, and continuing the sales cycle.
“Marketing is not an event, but a process… It has a beginning, a middle, but never an end, for it is a process. You improve it, perfect it, change it, even pause it. But you never stop it completely.”
~Jay Conrad Levinson
Guerrilla Marketing
Jay Conrad Levinson was an American business writer, known as author of the 1984 book Guerrilla marketing. He was born in Detroit, raised in Chicago, graduated from the University of Colorado. His studies in Psychology led him to advertising agencies, including a Directorship at Leo Burnett in London, where he served as Creative Director.Wikipedia
Marketing Process
Your ability to market your business will determine your success. To grow your marketing skills you need the right tools and a process. Your marketing objective should be to attract customers to you. Having a process for doing this is essential in building your business.
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